How to Promote your Crowdfunding Campaign

You may have a great crowdfunding idea or story, but if people are not aware of it, then your campaign may fail to reach the goal. So knowing how to promote your crowdfunding campaign is the main task for running a crowdfunding campaign. Many startups run crowdfunding campaign, but the majority of the campaign becomes unsuccessful. As crowdfunding may seem simple, but the fact is more than 60% of the campaign fails to reach their goals.

Marketing is the key to unlock the door to fund your campaign. So if you’re planning to run a crowdfunding campaign, then make sure to spend plenty of time planning how you’ll market your campaign. In order to run a successful campaign, start planning at least 2 months before the campaign goes live and you must know how to market it. Here are some easy to follow tips that can help your campaign a success.

·         Website

Having a website is important before launching a crowdfunding campaign. The website will be the first impression, and it should be an invitation to your crowdfunding campaign. Having a website validates that you are a legitimate company and that will help you gain more supporters to your campaign. The website should have the basics of who you are and what you do. The website will also notify regarding your upcoming crowdfunding campaign and you may also get early supporters from the website. Also include your social media links to your website as social media is one of the powerful components for a crowdfunding campaign.

·         Social Media

Social Media is one of the easiest and free ways to promote your crowdfunding campaign. Social media will help you to reach more people and spread the word about your campaign. At first, increasing social media followers can be difficult, but if you follow relevant pages and people, as well as interact with the community, your page will be visible in no time. The more people who you can reach, the better chance of success you have.

Share about your campaign every day through image, text or link. People have liked or follow your page as they are interested in what you are doing. And in order to attract more people to your campaign, you must be a part of social communities. Posting on social media doesn’t mean each time you post; you’re asking people to pledge your campaign. Only one of your four posts, you should directly ask for help or pledge and the remaining post should look at more meaningful things. If you continually ask people for help, then they will get bored and finally they will leave your page.

·         Email

In crowdfunding campaigns, social media tends to get all the attention as it helps in getting more exposure to your campaign. However, email marketing can be an even more effective tool for getting contributors when used correctly. More than 30% of your initial donations will come from people you know. That is why it is important to have a strong network before launching a crowdfunding campaign. You must try to have at least 2000 contacts before you go launch and also ask your friends to share the same with their contacts. While sending mail, also include a link to share your campaign. If anyone can’t donate or pledge your campaign, then they can also help by just sharing the campaign.

·         Public Relation & Outreach

The widespread use of social media and email marketing doesn’t mean that public relations and outreach has gone out of style. Before launching a crowdfunding campaign, build a list of bloggers who are dominant with your target audience. The crowdfunding success highly depends on your ability to reach people. Crowdfunding outreach starts with a simple pitch introducing about your campaign and asking help to share or advice of your campaign.

Public Relation (PR) is all about getting media and press coverage for your crowdfunding campaign. If your campaign is picked by the press, then you can get your campaign in various media outlets such as magazines, blogs, newspapers, etc. It is not easy, but if you do it right then your crowdfunding campaign will be in front of thousands, or even millions of people at no cost.

·         Advertising

Small and targeted paid advertising campaigns can be a great way to get more exposure of your campaign into networks that are outside of your reach. Some of the main paid advertising includes Google Ads, Facebook or Twitter ads, etc. The Paid marketing opens the door to reach thousands or millions of people across the internet. However, Google Ads can be very expensive. Facebook ads are a great option if your campaign is targeting consumers, and the social channels allow you to target your best prospects using keywords, geography, gender and other socio-graphics.

To know more about crowdfunding campaigns, visit http://bit.ly/2jWwkoH 

Mistakes that Kill Crowdfunding Campaigns

Over the last several years crowdfunding has become an increasingly popular for raising funds for any project. Many start-ups try to raise money by running a crowdfunding campaign, but unfortunately the majority of crowdfunding campaign fails to reach their goal.  Crowdfunding may seem simple, but considering the fact that more than 60% of campaign fail. In Crowdfunding, around 30% of the campaign hit their funding goal and successful campaigns on Kickstarter have collectively raised more than $1 billion. But on the other side around 70% of the campaign fails to hit their funding goal.

For every successful crowdfunding campaign we hear about, there are many more that have completely failed to meet their goal. There are many challenges while running the crowdfunding campaign. There are many things that kill a crowdfunding campaign, even before getting started. Here are a few mistakes that kill a crowdfunding campaign to get successful.

Ignoring Social Media

One of the key strengths of crowdfunding campaign is its ability to leverage the power of social media to build widespread support for the project. Social media is crucial to the success of a crowdfunding campaign as it helps a campaign to go viral. While planning for running a crowdfunding campaign, make sure to focus on the social channels that will provide the most impact. There are so many social channels, but some of the main channels were Facebook, Twitter, Pinterest, Tumblr, Youtube, Google+ and LinkedIn. Make regular posts for your crowdfunding campaign, increase as much as followers or likes, try to get maximum reach.

Setting your goal too high

Many crowdfunding campaigns fail because of setting too high funding goal. But it is not the time to go too far about how high you’re going to set your goal. So to avoid the failure, set your crowdfunding campaign to minimum goal you need to raise so the fulfillment of your product is possible. The more reasonable the goal, the likelier fans are to believe it’s attainable and contribute. If people like your campaign and you have successfully reached your initial goal, then you can extend your goal to maximum such as stretch goals or in-demand campaigns.

Set a reasonable price for the product and also set different perks or pledges that will make backers choose their reasonable perks or pledge. Also search for similar projects and compare with them that what goal they have set and what different perks or pledge they have set that make their campaign success.

You Fail to Ignite, Engage, or Connect

There are many crowdfunding campaigns that fail to raise funds, and some of the main reasons behind were lack of awareness, insufficient or ineffectual public relations, marketing, or social media tactics. We’re taught not to ask for things, but while running a crowdfunding campaign try to get it out as many people as possible. If you don’t have a crowd, then how a crowdfunding campaign will be successful. So do as much as exposure for your campaign to reach people around the world that will help your campaign and make it reach the target goal. To get more exposure, don’t just look to social media, but also consider blogging, press release, email blast, team up with other creators, eye catching videos, and much more.

Whether you’re raising money for an innovative product, social cause, creative film idea, or any other reason, working with a team will multiply your network and help make your campaign successful.

Perks

Rewards or perks set by the fundraisers for the crowdfunding campaign make a difference in the success of the campaign. Perks or rewards help to set your campaign apart from the competitors and also raise the chances of success. There are many reasons for people to support a crowdfunding campaign, so a good reward often brings more backers to some campaigns. Perks or rewards are directly connected to your crowdfunding campaign, which let people participate in your campaign and support it. Having an early bird perks is a great way to build momentum. Early bird is a special perks for early supporters with limited number and high discount as compare to other perks. Whatever the rewards or perks are, they should resonate with your campaign.

Having no strategy in place 

Running a crowdfunding campaign needs full time engagement. Most successful campaigners spend months planning their campaigns before the campaign goes Live. Most of the experts recommend at least 2 months before the campaign launch. You need to set or planned everything before the campaign goes live such as marketing strategies, emails list, social channels, decide how and when you’re going to give your backers updates, what if the campaign fails or reached its target. Whether you’re raising money for an innovative product, social cause, creative film idea, or any other reason, you must have a strategy that you need to take to launch and manage a successful crowdfunding campaign.

To know more about crowdfunding, check http://bit.ly/2jWwkoH