You may have a great
crowdfunding idea or story, but if people are not aware of it, then your
campaign may fail to reach the goal. So knowing how to promote your
crowdfunding campaign is the main task for running a crowdfunding campaign.
Many startups run crowdfunding campaign, but the majority of the campaign
becomes unsuccessful. As crowdfunding may seem simple, but the fact is more
than 60% of the campaign fails to reach their goals.
Marketing is the key to unlock the door to
fund your campaign. So if you’re planning to run a crowdfunding campaign, then
make sure to spend plenty of time planning how you’ll market your campaign. In
order to run a successful campaign, start planning at least 2 months before the
campaign goes live and you must know how to market it. Here are some easy to
follow tips that can help your campaign a success.
· Website
Having a website is important before
launching a crowdfunding campaign. The website will be the first impression,
and it should be an invitation to your crowdfunding campaign. Having a website
validates that you are a legitimate company and that will help you gain more
supporters to your campaign. The website should have the basics of who you are
and what you do. The website will also notify regarding your upcoming
crowdfunding campaign and you may also get early supporters from the website.
Also include your social media links to your website as social media is one of
the powerful components for a crowdfunding campaign.
· Social Media
Social Media is one of the easiest and free
ways to promote your crowdfunding campaign. Social media will help you to reach
more people and spread the word about your campaign. At first, increasing social
media followers can be difficult, but if you follow relevant pages and people,
as well as interact with the community, your page will be visible in no time.
The more people who you can reach, the better chance of success you have.
Share about your campaign every day through
image, text or link. People have liked or follow your page as they are
interested in what you are doing. And in order to attract more people to your
campaign, you must be a part of social communities. Posting on social media
doesn’t mean each time you post; you’re asking people to pledge your campaign.
Only one of your four posts, you should directly ask for help or pledge and the
remaining post should look at more meaningful things. If you continually ask
people for help, then they will get bored and finally they will leave your page.
· Email
In crowdfunding campaigns, social media tends
to get all the attention as it helps in getting more exposure to your campaign.
However, email marketing can be an even more effective tool for getting
contributors when used correctly. More than 30% of your initial donations will
come from people you know. That is why it is important to have a strong network
before launching a crowdfunding campaign. You must try to have at least 2000
contacts before you go launch and also ask your friends to share the same with
their contacts. While sending mail, also include a link to share your campaign.
If anyone can’t donate or pledge your campaign, then they can also help by just
sharing the campaign.
· Public Relation &
Outreach
The widespread use of social media and email
marketing doesn’t mean that public relations and outreach has gone out of
style. Before launching a crowdfunding campaign, build a list of bloggers who
are dominant with your target audience. The crowdfunding success highly depends
on your ability to reach people. Crowdfunding
outreach starts with a simple pitch introducing about your campaign and asking
help to share or advice of your campaign.
Public Relation (PR) is all about getting
media and press coverage for your crowdfunding campaign. If your campaign is
picked by the press, then you can get your campaign in various media outlets
such as magazines, blogs, newspapers, etc. It is not easy, but if you do it
right then your crowdfunding campaign will be in front of thousands, or even
millions of people at no cost.
· Advertising
Small and targeted paid advertising campaigns
can be a great way to get more exposure of your campaign into networks that are
outside of your reach. Some of the main paid advertising includes Google Ads,
Facebook or Twitter ads, etc. The Paid marketing opens the door to reach
thousands or millions of people across the internet. However, Google Ads can be
very expensive. Facebook ads are a great option if your campaign is targeting
consumers, and the social channels allow you to target your best prospects
using keywords, geography, gender and other socio-graphics.
To know more about
crowdfunding campaigns, visit http://bit.ly/2jWwkoH
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