Crowdfunding has become an increasingly popular over the last
several years for both investors and entrepreneurs. The fact is, in just a few
years, crowdfunding has already proven itself to be a successful alternative in
acquiring or investing money. More than hundreds of campaigns were launched
every day, whether its reward based or equity crowdfunding. The reward based
(pre sale) campaigns on Kickstarter and Indiegogo had pledged over $3.8 billion
dollars and many millions more via equity crowdfunding. The crowdfunding
projects ranges from everything from technology, music, art, design, clothing,
and many more.
Marketing is the
key to unlock the door of success of your crowdfunding campaign. There are
several marketing channels that include press release, media outreach, email
marketing, influencer marketing, and lots more. All these marketing techniques
are quite effective in bringing a campaign successful, but the one that beats
them all in terms of effectiveness and the one thing that no crowdfunding
campaign can succeed without, is the social media.
Most of the
crowdfunders use social media platforms to spread about their crowdfunding
campaign. Social media is one of the easiest ways to promote and spread your
crowdfunding campaign. Social media is crucial to the success of a crowdfunding
campaign as it helps a campaign to go viral. One of the key strengths of
crowdfunding campaign is its ability to leverage the power of social media to
build widespread support for the project. While planning for running a
crowdfunding campaign, make sure to focus on the social channels that will
provide the most impact. There are so many social channels, but some of the
main channels were Facebook, Twitter, Pinterest, Tumblr, YouTube, Google+ and
LinkedIn.
To be successful
in crowdfunding campaign, the effective use of social media is critical. But
the successful crowdfunding campaign through social channels requires planning,
determination and dedication. The using of social media for crowdfunding starts
months before the campaign goes live and building more followers before
launching is quite more important. Social profiles should be up to date and
among the various channels, two major channels are Facebook and Twitter.
Facebook and
Twitter are the main channels for getting more exposure of your campaign. And
in order to get more exposure, posts need to be frequent. While making posts,
make sure to include links, photos, videos, and updates to your campaign.
Posting on social media doesn’t mean each time you post; you’re asking people
to pledge your campaign. Only one of your four posts, you should directly ask
for a pledge or help and the remaining post should look at more meaningful
things like campaign update, people reviews, etc. If you continually ask people
for help, then they will get bored and finally they will leave your page. You
can also run Facebook or Twitter ads for more exposure if you are not satisfied
with the organic visits.
Interaction is
the key to successful social media engagement. It is important to keep a good
interaction with your followers, not by just telling or updating what’s going
on, but also to talk directly and to respond them as quickly as possible. Even
if your campaign ends, if your campaign was a success, then stay in touch by
highlighting the progress of production. And if your campaign fails, then thank
your followers for their support and also keep updated as it will help you if
you are planning to run a campaign in the future.
For more tips on
crowdfunding campaign, check http://www.crowdfundcenter.com/blog/
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